Branding: Marketing and Answer

Chapter-9: MCQ’s and short questions: 1. _____ is endowing products and services with the power of a brand. Your Answer:| Branding | 2. _____ is the added value endowed to products and services. Your Answer:| Brand equity | 3. ______ are those trademarked devices that serve to identify and differentiate the brand. Your Answer:| Brand elements | 4. _____ marketing is about mixing and matching marketing activities to maximize their individual and collective effects. Your Answer:| Integrating | 5. _____ is consumers' ability to identify the brand under different conditions as reflected by their brand recognition or recall performance.Your Answer:| Brand awareness | 6. _____ occurs when customers experience the company as delivering on its brand promise. Your Answer:| Brand bonding | 7. A _____ is a consumer-focused exercise that involves a series of procedures to assess the health of the brand, uncover its sources of brand equity, and suggest ways to improve and leverage its equi ty. Your Answer:| brand audit | 8. When a firm uses an established brand to introduce a new product it is called a _____. Your Answer:| brand extension | 9. A _____ product is one whose brand name has been licensed to other manufacturers who actually make the product.Your Answer:| licensed | 10. _____ occurs when consumers no longer associate a brand with a specific product or highly similar products and start thinking less about the brand. Your Answer:| Brand dilution | 11. _______is the set of all brands and brand lines which a particular firm offers for sale to buyers in a particular category. Your Answer:| Brand portfolio | 12. _____ measures the degree to which a brand is seen as different from others. Your Answer:| Differentiation | 13. _____ measures the breadth of a brand's appeal. Your Answer:| Relevance | 14.Nike has the distinctive â€Å"swoosh† logo, the â€Å"Just Do It† slogan, and the â€Å"Nike† name based on a mythological goddess. These items a re called _____. Your Answer:| brand elements | 15. Burton, a maker of snowboards, is introducing a new snowboard called â€Å"The Dominator. † This snowboard will be associated and identified with top professional riders. What marketing strategy is Burton using? Your Answer:| leveraging secondary association | 16. The purpose of the _____ is to provide a current, comprehensive profile of how all the products and services sold by a company are marketed and branded. Your Answer:| brand inventory | | 7. A _____ typically employs quantitative measures to provide marketers with current information as to how their brands and marketing programs are performing on the basis of a number of key dimensions. Your Answer:| tracking study| | 18. Nivea, a strong European brand, has expanded its scope from a skin-cream brand to a skin-care and personal-care brand through carefully designed and implemented brand extensions. This is an example of _____. Your Answer:| brand reinforcement | 19. Dannon Yogurt offers several types of new yogurts, Fruit on the Bottom, Natural Flavours, and Fruit Blends to name a few.This is an example of a _____. Your Answer:| line extension | 20. Honda uses the company name to cover different products such as automobiles, motorcycles, snow blowers, and snowmobiles. This is an example of a _____. Your Answer:| category extension | 21. A _____ brand may be kept around despite dwindling sales because they still manage to hold on to a sufficient number of customers and maintain profitability with little or no marketing support. Your Answer:| cash cow | 22. All products marketed by Heinz carry the brand name ‘Heinz'. This is an example of ___________. Your Answer:| blanket family names |Short Questions: Chapter-9: 1. Describe the functions a brand provides for the firm. Ans:Brands simplify product handling or tracking. Brands help to organize inventory and accounting records. Brands also offer the firm legal protection for unique features o r aspects of the product. Finally, brands signal a certain level of quality so that satisfied buyers can easily choose the product again. 2. What are the two basic approaches to measuring brand equity? Ans: The indirect approach assesses potential sources of brand equity by identifying and tracking consumer brand knowledge structures.The direct approach assesses the actual impact of brand knowledge on consumer responses to different aspects of the marketing. 3. From a marketing management perspective, there are three main sets of brand equity drivers. List these factors. Ans: The initial choices for the brand element or identities making up the brand. The way the brand is integrated into the supporting marketing program. The associations indirectly transferred to the brand by linking the brand to some other entity. 4. What are the six criteria used to choose brand elements? Explain each of these.Ans:- 1. Memorable – how easily is the brand element recalled and recognized. 2. Meaningful – to what extent is the brand element credible and suggestive of the corresponding category? 3. Likeability – how aesthetically appealing do consumers find the brand element? 4. Transferable – can the brand element be used to introduce new products in the same or different categories? 5. Adaptable – how adaptable and updatable is the brand element. 6. Protectable – how legally protectable is the brand element? How competitively protectable is it? Can it be copied? 5.Discuss the four general strategies used in choosing a brand name. What are the advantages to each of these strategies? Ans:- ? First, a company can use an individual name strategy. This way the company does not tie its reputation to the product's. If the product fails or appears to have a low quality the company's image is not hurt. ? A second strategy is to use blanket family names. By using this strategy, there is no need for â€Å"name† research or heavy advertisin g to create brand-name recognition; this reduces initial development costs. ? A third strategy is to use separate family names for all products.This works best for companies that produce quite different products and one blanket family name is not desirable. ? Finally, a company can use the corporate name combined with individual product names as a branding strategy. The company name legitimizes and the individual name individualizes the new product. 6. The Marketing Insight – Applying Permission Marketing, presents the practice of permission marketing as an important tool for building customer loyalty. List the five steps which Seth Godin, a pioneer in the technique, has identified as important in creating effective permission marketing.Ans:-   Godin identifies the following 5 steps: Offer the prospect an incentive to volunteer (e. g. , free sample, sales promotion, or contest). Offer the interested prospect a curriculum over time that teaches the consumer about the product or service. Reinforce the incentive to guarantee that the prospect maintains the permission. Offer additional incentives to get more permission from the consumer. Over time, leverage the permission to change consumer behaviour toward profits. Chapter-10: MCQ’s and short questions: 1. ____ is the act of designing the company's offering and image to occupy a distinctive place in the mind of the target market. Your Answer:| Positioning | 2. Companies can gain a strong competitive advantage through having better-trained people. This is called _____. Your Answer:| personnel differentiation | 3. _____ pass through four stages: distinctiveness, emulation, mass fashion, and decline. Your Answer:| Fashions | 4. In a _____ pattern of the product life cycle, sales grow rapidly when the product is first introduced and then fall to a â€Å"petrified† level.Your Answer:| growth-slump-maturity | 5. The _____ stage is marked by a rapid climb in sales. Your Answer:| growth | 6. During the _____ stage sales slow down creating over-capacity in the industry, which leads to intensified competition. Your Answer:| maturity | 7. During the _____ stage sales and profits decline and some firms withdraw from the market. Your Answer:| decline | 8. _____ calls for gradually reducing a product and business's costs while trying to maintain sales. Your Answer:| Harvesting | 9. If a new product sells well, new firms will enter the market, ushering in a(n) _____ stage.Your Answer:| market-growth | 10. Eventually, when competitors cover and serve all the major market segments the market enters the _____ stage. Your Answer:| maturity | 11. A company may follow the strategies of deletion, harvesting, or contracting in the _______ stage. Your Answer:| decline | 12. Creating the image of a â€Å"delivered pizza† rather than a â€Å"frozen pizza† category for McCain's pizza is an example of _______. Your Answer:| positioning | 13. Attributes or benefits consumers strongl y associate with a brand, such as FedEx-guaranteed overnight delivery-are called _____.Your Answer:| points-of-difference | 14. Associations that are not necessarily unique to the brand are called _____. Your Answer:| points-of-parity | 15. A _____ is a basic and distinctive mode of expression appearing in a field of human endeavour. Your Answer:| style | 16. During the _____ stage prices remain where they are or fall slightly. Your Answer:| growth | 17. The _____ stage divides into three phases: growth, stable, and decaying maturity. Your Answer:| maturity | 18. During the _____ stage product managers try to stimulate sales by modifying other marketing program elements.Your Answer:| maturity | 19. During the _____ stage firms may withdraw from smaller market segments and weaker trade channels. Your Answer:| decline | 20. _____ is used to milk the firm's investments to recover cash quickly in the decline stage. Your Answer:| Harvesting | 21. In a _____ strategy a new product can be designed to meet the preferences of one of the corners of the market. Your Answer:| single-niche | 22. Which of the following is not a key desirability for PODs? Your Answer:| Feasibility | Short Questions: Chapter-10: 1.What are the three key consumer desirability criteria for POD's (points-of-difference)? Ans:- 1. Relevance – target consumers must find the POD personally relevant and important. 2. Distinctiveness – target consumers must find the POD distinctive and superior. 3. Believability – target consumers must find the POD believable and credible. 2. What are the four stages in the Product Life Cycle? Describe what happens at each stage. Ans:- ? In the first stage, introduction, the product experiences slow sales growth as the product is introduced in the market. In the second stage, growth, there is a period of rapid market acceptance and substantial profit improvement. ? In the third stage, maturity, the product experiences a slowdown in sales growth, p rofits stabilize or decline because of increased competition. ? And in the fourth and final stage, decline, sales show a downward drift and profits erode. 3. Companies can gain a strong competitive advantage through better trained people. List some of the characteristics of better-trained personnel, and give some illustrative examples.Ans:-   Competence – they possess the required skill and knowledge Courtesy – they are friendly, respectful, and considerate Credibility – they are trustworthy Reliability – they perform the service consistently and accurately Responsiveness – they respond quickly to customers' requests and problems Communication – they make an effort to understand the customer and communicate clearly Some examples of the above: Singapore Airlines – excellent reputation in large part because of its flight attendants McDonald's people are courteous IBM people are professional Disney people are upbeat. . What are the thr ee main ways to convey a brand's category membership? Ans:- 1. Announcing category benefits — benefits are frequently used to announce category membership to reassure consumers that a brand will deliver. 2. Comparing to exemplars — well known noteworthy brands in a category can also be used to specify category membership. 3. Relying on the product descriptor — the product descriptor that follows the brand name is often a concise means of conveying category origin. 5. What five strategies are available to firms in declining industries? Ans:- 1.Increasing the firm's investments. 2. Maintaining the firm's investment level until the uncertainties about the industry are resolved. 3. Decreasing the firm's investment level selectively by dropping unprofitable customer groups and simultaneously strengthening the firm's investment in lucrative niches. 4. Harvesting the firm's investment to recover cash quickly. 5. Divesting the business quickly by disposing of its assets as advantageously as possible. 6. Define and discuss the concepts of points-of-parity (pop) and points-of-difference (pod). Use examples to illustrate your discussion.Ans:-   Points-of-Difference (PODs) are attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent with a competitive brand. Strong, favourable, and unique brand associations that make up PODs may be based on virtually any type of attribute or benefit. Examples are FedEx (guaranteed overnight delivery), Nike (performance), and Lexus (quality. ) Points-of-Parity (POPs) are associations that are not necessarily unique to the brand but may be shared with other brands. They come in two basic forms: category and competitive.Category POPs are associations consumers view as essential to be a legitimate and credible offering within a certain product or service category. They represent necessary conditions for brand choice. They may change ov er time due to technological advances, legal developments, or consumer trends, but they are the ‘greens fees' to play the marketing game. Competitive POPs are associations designed to negate competitors' PODs. If a brand can ‘break even' in those areas where the competitors are trying to find an advantage and also can achieve advantages in other areas, the brand should be in a strong, and even unbeatable, competitive position.Chapter-13: MCQ’s and short questions: 1. A distinct characteristic of services is _____. Your Answer:| intangibility | 2. Services are typically produced and consumed simultaneously. This is an example of the _____ characteristic of services. Your Answer:| inseparability | 3. Services cannot be stored. This describes the _____ characteristic of services. Your Answer:| perishability | 4. _____ describes employees' skills in serving the client. Your Answer:| Interactive marketing | 5. SSTS refers to _____. Your Answer:| self-service technologi es | 6.Top firms audit service performance by collecting _____ measurements to probe customer satisfiers and dissatisfiers. Your Answer:| voice of the customer | 7. The services a customer expects are called the _____ service package. Your Answer:| primary | 8. Added features to an offering are called _____ service features. Your Answer:| secondary | 9. The intangibility of services has implications for the choice of _____. Your Answer:| brand elements | 10. _____ cost refers to the product's purchase cost plus the discounted cost of maintenance and repair less the discounted salvage value.Your Answer:| Life cycle | 11. According to Parasuraman, Zeithaml & Benny, the most important determinant of service quality is: Your Answer:| Reliability | 12. An offering that consists primarily of a tangible good with no services at all is considered a _____. Your Answer:| pure tangible good | 13. A restaurant is an example of a(n) _____. Your Answer:| hybrid | 14. _____ refers to the willingne ss to help customers and to provide prompt service. Your Answer:| Responsiveness | 15. _____ refers to the knowledge and courtesy of employees and their ability to convey trust and confidence.Your Answer:| Assurance | 16. _____ refers to the ability to perform the promised service dependably and accurately. Your Answer:| Reliability | 17. Mystery shoppers refer to the use of _____. Your Answer:| undercover shoppers | 18. Customers often view a service as fairly homogeneous, caring less about the provider than the price. Service marketers must therefore _____ their services. Your Answer:| differentiate | 19. Marriott is setting up hotel rooms for high-tech travelers who need accommodations that will support computers, fax machines, and e-mail.These are examples of _____ service features. Your Answer:| secondary | 20. _____ extensions often require sub-branding strategies where the corporate name is combined with an individual brand name or modifier. Your Answer:| Vertical | 21. Servi ces such as installations, staff training, maintenance, and repair services and financing are called _____ services. Your Answer:| facilitating | 22. Ritz-Carlton Hotels' legendary service is an example of which one of the following distinct characteristic of service? Your Answer:| Intangibility | Short Questions: 1.What are the five categories of offerings in the product-service mix? Ans:- 1. Pure tangible good – the offering consists primarily of a tangible good, no services accompany the product. 2. Tangible good with accompanying services – the offering consists of a tangible good accompanied by one or more services. 3. Hybrid – the offering consists of equal parts of goods and services. 4. Major service with accompanying minor goods and services – the offering consists of a major service along with additional services or supporting goods. 5. Pure service – the offering consists primarily of a service. . What are the five determinants of servic e quality in order of importance? Ans:- 1. Reliability – the ability to perform the promised service dependably and accurately. 2. Responsiveness – the willingness to help customers and to provide prompt service. 3. Assurance – the knowledge and courtesy of employees and their ability to convey trust and confidence. 4. Empathy – the provision of caring, individualized attention to customers. 5. Tangibles – the appearance of physical facilities, equipment, personnel, and communication materials. 3.Holistic marketing for services requires external, internal, and interactive marketing. Define these terms. Ans:-   External marketing describes the normal work of preparing, pricing, distributing, and promoting the service to customers. Internal marketing describes training and motivating employees to serve customers well. Interactive marketing describes the employees' skill in serving the client. Clients judge service not only by its technical quality (e. g. , was the surgery successful? ) but also by its functional quality (e. g. , did the surgeon show concern and inspire confidence? ). Branding: Marketing and Answer Chapter-9: MCQ’s and short questions: 1. _____ is endowing products and services with the power of a brand. Your Answer:| Branding | 2. _____ is the added value endowed to products and services. Your Answer:| Brand equity | 3. ______ are those trademarked devices that serve to identify and differentiate the brand. Your Answer:| Brand elements | 4. _____ marketing is about mixing and matching marketing activities to maximize their individual and collective effects. Your Answer:| Integrating | 5. _____ is consumers' ability to identify the brand under different conditions as reflected by their brand recognition or recall performance.Your Answer:| Brand awareness | 6. _____ occurs when customers experience the company as delivering on its brand promise. Your Answer:| Brand bonding | 7. A _____ is a consumer-focused exercise that involves a series of procedures to assess the health of the brand, uncover its sources of brand equity, and suggest ways to improve and leverage its equi ty. Your Answer:| brand audit | 8. When a firm uses an established brand to introduce a new product it is called a _____. Your Answer:| brand extension | 9. A _____ product is one whose brand name has been licensed to other manufacturers who actually make the product.Your Answer:| licensed | 10. _____ occurs when consumers no longer associate a brand with a specific product or highly similar products and start thinking less about the brand. Your Answer:| Brand dilution | 11. _______is the set of all brands and brand lines which a particular firm offers for sale to buyers in a particular category. Your Answer:| Brand portfolio | 12. _____ measures the degree to which a brand is seen as different from others. Your Answer:| Differentiation | 13. _____ measures the breadth of a brand's appeal. Your Answer:| Relevance | 14.Nike has the distinctive â€Å"swoosh† logo, the â€Å"Just Do It† slogan, and the â€Å"Nike† name based on a mythological goddess. These items a re called _____. Your Answer:| brand elements | 15. Burton, a maker of snowboards, is introducing a new snowboard called â€Å"The Dominator. † This snowboard will be associated and identified with top professional riders. What marketing strategy is Burton using? Your Answer:| leveraging secondary association | 16. The purpose of the _____ is to provide a current, comprehensive profile of how all the products and services sold by a company are marketed and branded. Your Answer:| brand inventory | | 7. A _____ typically employs quantitative measures to provide marketers with current information as to how their brands and marketing programs are performing on the basis of a number of key dimensions. Your Answer:| tracking study| | 18. Nivea, a strong European brand, has expanded its scope from a skin-cream brand to a skin-care and personal-care brand through carefully designed and implemented brand extensions. This is an example of _____. Your Answer:| brand reinforcement | 19. Dannon Yogurt offers several types of new yogurts, Fruit on the Bottom, Natural Flavours, and Fruit Blends to name a few.This is an example of a _____. Your Answer:| line extension | 20. Honda uses the company name to cover different products such as automobiles, motorcycles, snow blowers, and snowmobiles. This is an example of a _____. Your Answer:| category extension | 21. A _____ brand may be kept around despite dwindling sales because they still manage to hold on to a sufficient number of customers and maintain profitability with little or no marketing support. Your Answer:| cash cow | 22. All products marketed by Heinz carry the brand name ‘Heinz'. This is an example of ___________. Your Answer:| blanket family names |Short Questions: Chapter-9: 1. Describe the functions a brand provides for the firm. Ans:Brands simplify product handling or tracking. Brands help to organize inventory and accounting records. Brands also offer the firm legal protection for unique features o r aspects of the product. Finally, brands signal a certain level of quality so that satisfied buyers can easily choose the product again. 2. What are the two basic approaches to measuring brand equity? Ans: The indirect approach assesses potential sources of brand equity by identifying and tracking consumer brand knowledge structures.The direct approach assesses the actual impact of brand knowledge on consumer responses to different aspects of the marketing. 3. From a marketing management perspective, there are three main sets of brand equity drivers. List these factors. Ans: The initial choices for the brand element or identities making up the brand. The way the brand is integrated into the supporting marketing program. The associations indirectly transferred to the brand by linking the brand to some other entity. 4. What are the six criteria used to choose brand elements? Explain each of these.Ans:- 1. Memorable – how easily is the brand element recalled and recognized. 2. Meaningful – to what extent is the brand element credible and suggestive of the corresponding category? 3. Likeability – how aesthetically appealing do consumers find the brand element? 4. Transferable – can the brand element be used to introduce new products in the same or different categories? 5. Adaptable – how adaptable and updatable is the brand element. 6. Protectable – how legally protectable is the brand element? How competitively protectable is it? Can it be copied? 5.Discuss the four general strategies used in choosing a brand name. What are the advantages to each of these strategies? Ans:- ? First, a company can use an individual name strategy. This way the company does not tie its reputation to the product's. If the product fails or appears to have a low quality the company's image is not hurt. ? A second strategy is to use blanket family names. By using this strategy, there is no need for â€Å"name† research or heavy advertisin g to create brand-name recognition; this reduces initial development costs. ? A third strategy is to use separate family names for all products.This works best for companies that produce quite different products and one blanket family name is not desirable. ? Finally, a company can use the corporate name combined with individual product names as a branding strategy. The company name legitimizes and the individual name individualizes the new product. 6. The Marketing Insight – Applying Permission Marketing, presents the practice of permission marketing as an important tool for building customer loyalty. List the five steps which Seth Godin, a pioneer in the technique, has identified as important in creating effective permission marketing.Ans:-   Godin identifies the following 5 steps: Offer the prospect an incentive to volunteer (e. g. , free sample, sales promotion, or contest). Offer the interested prospect a curriculum over time that teaches the consumer about the product or service. Reinforce the incentive to guarantee that the prospect maintains the permission. Offer additional incentives to get more permission from the consumer. Over time, leverage the permission to change consumer behaviour toward profits. Chapter-10: MCQ’s and short questions: 1. ____ is the act of designing the company's offering and image to occupy a distinctive place in the mind of the target market. Your Answer:| Positioning | 2. Companies can gain a strong competitive advantage through having better-trained people. This is called _____. Your Answer:| personnel differentiation | 3. _____ pass through four stages: distinctiveness, emulation, mass fashion, and decline. Your Answer:| Fashions | 4. In a _____ pattern of the product life cycle, sales grow rapidly when the product is first introduced and then fall to a â€Å"petrified† level.Your Answer:| growth-slump-maturity | 5. The _____ stage is marked by a rapid climb in sales. Your Answer:| growth | 6. During the _____ stage sales slow down creating over-capacity in the industry, which leads to intensified competition. Your Answer:| maturity | 7. During the _____ stage sales and profits decline and some firms withdraw from the market. Your Answer:| decline | 8. _____ calls for gradually reducing a product and business's costs while trying to maintain sales. Your Answer:| Harvesting | 9. If a new product sells well, new firms will enter the market, ushering in a(n) _____ stage.Your Answer:| market-growth | 10. Eventually, when competitors cover and serve all the major market segments the market enters the _____ stage. Your Answer:| maturity | 11. A company may follow the strategies of deletion, harvesting, or contracting in the _______ stage. Your Answer:| decline | 12. Creating the image of a â€Å"delivered pizza† rather than a â€Å"frozen pizza† category for McCain's pizza is an example of _______. Your Answer:| positioning | 13. Attributes or benefits consumers strongl y associate with a brand, such as FedEx-guaranteed overnight delivery-are called _____.Your Answer:| points-of-difference | 14. Associations that are not necessarily unique to the brand are called _____. Your Answer:| points-of-parity | 15. A _____ is a basic and distinctive mode of expression appearing in a field of human endeavour. Your Answer:| style | 16. During the _____ stage prices remain where they are or fall slightly. Your Answer:| growth | 17. The _____ stage divides into three phases: growth, stable, and decaying maturity. Your Answer:| maturity | 18. During the _____ stage product managers try to stimulate sales by modifying other marketing program elements.Your Answer:| maturity | 19. During the _____ stage firms may withdraw from smaller market segments and weaker trade channels. Your Answer:| decline | 20. _____ is used to milk the firm's investments to recover cash quickly in the decline stage. Your Answer:| Harvesting | 21. In a _____ strategy a new product can be designed to meet the preferences of one of the corners of the market. Your Answer:| single-niche | 22. Which of the following is not a key desirability for PODs? Your Answer:| Feasibility | Short Questions: Chapter-10: 1.What are the three key consumer desirability criteria for POD's (points-of-difference)? Ans:- 1. Relevance – target consumers must find the POD personally relevant and important. 2. Distinctiveness – target consumers must find the POD distinctive and superior. 3. Believability – target consumers must find the POD believable and credible. 2. What are the four stages in the Product Life Cycle? Describe what happens at each stage. Ans:- ? In the first stage, introduction, the product experiences slow sales growth as the product is introduced in the market. In the second stage, growth, there is a period of rapid market acceptance and substantial profit improvement. ? In the third stage, maturity, the product experiences a slowdown in sales growth, p rofits stabilize or decline because of increased competition. ? And in the fourth and final stage, decline, sales show a downward drift and profits erode. 3. Companies can gain a strong competitive advantage through better trained people. List some of the characteristics of better-trained personnel, and give some illustrative examples.Ans:-   Competence – they possess the required skill and knowledge Courtesy – they are friendly, respectful, and considerate Credibility – they are trustworthy Reliability – they perform the service consistently and accurately Responsiveness – they respond quickly to customers' requests and problems Communication – they make an effort to understand the customer and communicate clearly Some examples of the above: Singapore Airlines – excellent reputation in large part because of its flight attendants McDonald's people are courteous IBM people are professional Disney people are upbeat. . What are the thr ee main ways to convey a brand's category membership? Ans:- 1. Announcing category benefits — benefits are frequently used to announce category membership to reassure consumers that a brand will deliver. 2. Comparing to exemplars — well known noteworthy brands in a category can also be used to specify category membership. 3. Relying on the product descriptor — the product descriptor that follows the brand name is often a concise means of conveying category origin. 5. What five strategies are available to firms in declining industries? Ans:- 1.Increasing the firm's investments. 2. Maintaining the firm's investment level until the uncertainties about the industry are resolved. 3. Decreasing the firm's investment level selectively by dropping unprofitable customer groups and simultaneously strengthening the firm's investment in lucrative niches. 4. Harvesting the firm's investment to recover cash quickly. 5. Divesting the business quickly by disposing of its assets as advantageously as possible. 6. Define and discuss the concepts of points-of-parity (pop) and points-of-difference (pod). Use examples to illustrate your discussion.Ans:-   Points-of-Difference (PODs) are attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent with a competitive brand. Strong, favourable, and unique brand associations that make up PODs may be based on virtually any type of attribute or benefit. Examples are FedEx (guaranteed overnight delivery), Nike (performance), and Lexus (quality. ) Points-of-Parity (POPs) are associations that are not necessarily unique to the brand but may be shared with other brands. They come in two basic forms: category and competitive.Category POPs are associations consumers view as essential to be a legitimate and credible offering within a certain product or service category. They represent necessary conditions for brand choice. They may change ov er time due to technological advances, legal developments, or consumer trends, but they are the ‘greens fees' to play the marketing game. Competitive POPs are associations designed to negate competitors' PODs. If a brand can ‘break even' in those areas where the competitors are trying to find an advantage and also can achieve advantages in other areas, the brand should be in a strong, and even unbeatable, competitive position.Chapter-13: MCQ’s and short questions: 1. A distinct characteristic of services is _____. Your Answer:| intangibility | 2. Services are typically produced and consumed simultaneously. This is an example of the _____ characteristic of services. Your Answer:| inseparability | 3. Services cannot be stored. This describes the _____ characteristic of services. Your Answer:| perishability | 4. _____ describes employees' skills in serving the client. Your Answer:| Interactive marketing | 5. SSTS refers to _____. Your Answer:| self-service technologi es | 6.Top firms audit service performance by collecting _____ measurements to probe customer satisfiers and dissatisfiers. Your Answer:| voice of the customer | 7. The services a customer expects are called the _____ service package. Your Answer:| primary | 8. Added features to an offering are called _____ service features. Your Answer:| secondary | 9. The intangibility of services has implications for the choice of _____. Your Answer:| brand elements | 10. _____ cost refers to the product's purchase cost plus the discounted cost of maintenance and repair less the discounted salvage value.Your Answer:| Life cycle | 11. According to Parasuraman, Zeithaml & Benny, the most important determinant of service quality is: Your Answer:| Reliability | 12. An offering that consists primarily of a tangible good with no services at all is considered a _____. Your Answer:| pure tangible good | 13. A restaurant is an example of a(n) _____. Your Answer:| hybrid | 14. _____ refers to the willingne ss to help customers and to provide prompt service. Your Answer:| Responsiveness | 15. _____ refers to the knowledge and courtesy of employees and their ability to convey trust and confidence.Your Answer:| Assurance | 16. _____ refers to the ability to perform the promised service dependably and accurately. Your Answer:| Reliability | 17. Mystery shoppers refer to the use of _____. Your Answer:| undercover shoppers | 18. Customers often view a service as fairly homogeneous, caring less about the provider than the price. Service marketers must therefore _____ their services. Your Answer:| differentiate | 19. Marriott is setting up hotel rooms for high-tech travelers who need accommodations that will support computers, fax machines, and e-mail.These are examples of _____ service features. Your Answer:| secondary | 20. _____ extensions often require sub-branding strategies where the corporate name is combined with an individual brand name or modifier. Your Answer:| Vertical | 21. Servi ces such as installations, staff training, maintenance, and repair services and financing are called _____ services. Your Answer:| facilitating | 22. Ritz-Carlton Hotels' legendary service is an example of which one of the following distinct characteristic of service? Your Answer:| Intangibility | Short Questions: 1.What are the five categories of offerings in the product-service mix? Ans:- 1. Pure tangible good – the offering consists primarily of a tangible good, no services accompany the product. 2. Tangible good with accompanying services – the offering consists of a tangible good accompanied by one or more services. 3. Hybrid – the offering consists of equal parts of goods and services. 4. Major service with accompanying minor goods and services – the offering consists of a major service along with additional services or supporting goods. 5. Pure service – the offering consists primarily of a service. . What are the five determinants of servic e quality in order of importance? Ans:- 1. Reliability – the ability to perform the promised service dependably and accurately. 2. Responsiveness – the willingness to help customers and to provide prompt service. 3. Assurance – the knowledge and courtesy of employees and their ability to convey trust and confidence. 4. Empathy – the provision of caring, individualized attention to customers. 5. Tangibles – the appearance of physical facilities, equipment, personnel, and communication materials. 3.Holistic marketing for services requires external, internal, and interactive marketing. Define these terms. Ans:-   External marketing describes the normal work of preparing, pricing, distributing, and promoting the service to customers. Internal marketing describes training and motivating employees to serve customers well. Interactive marketing describes the employees' skill in serving the client. Clients judge service not only by its technical quality (e. g. , was the surgery successful? ) but also by its functional quality (e. g. , did the surgeon show concern and inspire confidence? ).

Article †Loricia Skin Care’s Home Spa Line

Enjoy the benefits of a private and luxurious spa treatment in which all resources exist solely for you and all attention is focused directly on your needs. This is the treatment you receive with Loricia Skin Care’s Home Spa Line, specially designed to cater to the African American woman’s skin. In fact, this product is designed to fit the varied skin types that exist, and choosing Loricia’s home spa products means choosing the service that is tailored to suit the needs of your particular skin type. We have a combination for every skin type. Choose from Mature Skin Care, Oily Combination Skin Care, Normal Combination Skin Care and Dry Skin Care products that are designed to improve all skin conditions and bring out the best in your skin. The Mature Skin Care formula will pamper your skin, cleansing it from all impurities and restoring it to its natural beauty. Your inner glow will shine through with the use of Ginseng Toner and Marine Moisturizer to bring out the health and beauty of your skin. The Combination Skin Care treatment uses gentle exfoliating cleansers, Ginseng Toners, and Sage & Citrus moisturizers to remove oil, blemishes and fortify your skin against harmful grease and grime. Normal Combination Skin Care uses a unique blend of Borage Leaf and other minerals to give your skin that extra healthy glow. It also uses Restorative Marine Moisturizer to restore your skin to the glorious splendor of youth. For Dry Skin Care, trust our revitalizing Chamomile Cleansing Lotion together with Ginseng Toner and Marine Moisturizer to remove dry, flaky skin and protect your face from wind and cold elements that dry it out. Be pampered, indulged and spoiled by our unique Home Spa products that treat you as special, as though you were the only woman in the world. Made especially for the African American skin, you will be enveloped in a warm, fresh and aromatic cocoon of lavish gratification that shows in the elegance and beauty of the skin you present to the world every day. Â   Â  

Memento Mori

Nya Tejada ENGL 4230 King Memento Mori While I thoroughly enjoyed this novel, I was left more than a bit confused by the end of it. The characters were quite humorous and even disturbing at times with their scheming, blackmailing, hypocrisy, denials, and even their beliefs on the important matters in life which seemed so realistically self-centered that I could believe them to be real people in authentic circumstances. And yet, the amount of characters to keep track of was daunting in number as well as the numerous background stories and it was only by their ties to each other that I was able to grasp on to the plot-line behind it.Muriel Sparks successfully created a reality of her own with a web of wickedness that is so thoroughly layered in the span of nearly a century that I was left not necessarily unsatisfied but overjoyed that she left a question unanswered till the very end. Who was that mysterious caller? Many suggestions were given and yet I was aware that one shined out amo ng the rest. For Inspector Mortimer says it quite clearly that â€Å"considering the evidence,† which is altogether vexing and baseless, â€Å"the offender is Death himself. † (p. 144)It didn’t really matter who specifically the caller was and underlying the great mystery was a spiritual resonance that forced the reader to grip the book wanting to shout at the characters to stop their nonsense and just take advantage of their last remaining years because death is waiting patiently to take them and they were ready to keep going with their secrets and their obsessions which like invisible merciless gods, ruled over them all their lives until Jean Taylor, the only morally sound character it seemed, decided to reveal Charmian’s own ongoing affair allowing progress for Godfrey to live a bit more passionately for just a short while longer. I had no qualms viewing the suspect as a spiritual entity because the last line of the book only validated this notion by r eferring to the quote at the beginning of the book as, â€Å"Jean Taylor lingered for a time, employing her pain to magnify the Lord, and meditating sometimes confidingly upon death, the first of the Four Last Things to be ever remembered† (p. 224). In that final page, I was left thinking everyone got their just desserts as they would inevitably reached and I was grateful for the review of how they all died just so I wasn’t left even more overwhelmed by all the information given.But the very last line brought me back to thinking about the recurring theme of religion throughout the novel as Charmian may have very well been the closest character to resemble Spark herself. I tried to look up a biography for her to see if my suspicions were closer to the truth that she had filtered in her own experiences and was pleased by my findings that she did in fact have a son and he may very well have been an artist such as Eric was talented in that field but critical and resentful for his mother’s success as a writer. That got me thinking of how Spark’s saw writing as a connection to her spirituality and perhaps this relationship mirrored her own feelings towards her son’s Judaism when she was a Roman Catholic herself and how that came as a backhand to the face for her.It was also more than a coincidence that Charmian had been sending Eric money just as Spark’s did for her son until she had enough of their strained relationship and nearly if not completely severed her ties with him. So to say that I was well aware of her own questioning and thought-provoking feelings towards her religion would be an understatement. For I have felt that same ghostly if not lingering call to my own Catholic roots, always feeling a sense of something greater, a presence working its way in and out of the seams in this reality and yet while wanting to place it inside of a religion, merely value it as a part of humanity to peer back at us in our most pro found moments, which certainly includes the embrace of death. I found myself thinking again and again of the quotes placed before the start of the novel.For the book appeared to incorporate all three quotes but especially the third by having the reader judge each character themselves by their thoughts and actions, as though we are death waiting to take them justly for their either trivial or purposeful lives, hoping to place them in either heaven or hell with every wrong or morally right move they made. I wanted such characters like Charmian to have a pleasant sleep, to just drift off because she was trying so to regain some strength for herself and reach such a point but for characters like Mrs. Pettigrew I wanted the exact opposite and was appalled by her having received that wealth after-all. However, she did try so very ard to get exactly what she wanted and at least she had the drive to do something of purpose for herself, never mind that she was a successful villain. I was lef t with a smile on my face for its originality and thoroughness which can only be executed by a talented author who is able to place herself in her characters without it being an angst or far too emotional diary altogether. If only the grotesque characters could have been given far worse deaths when death itself is not justly enough. But then, it wouldn’t have been so realistic, and in that sense I could only agree with how she preferred it. Realism is always more convincing when relating to religion somehow anyway.

Outline the main differences between traditional media and digital Essay

Outline the main differences between traditional media and digital media and analyse and appraise in relation to consumer buying behaviour 02244 - Essay Example The digital marketing has been boosted by the rise of technological advancements, this has not only changed the way marketers advertise their products, but it has also changed the customers’ method of purchasing. The concept of online shopping has opened up new prospects of digital marketing. The marketers can easily monitor the purchasing trends of the customers and offer customized discounts and product suggestions. Thus, it is evident that digital media marketing is more effective in conducting the promotional activities. The global business market place is constantly changing mostly in terms of the increasing competitiveness. The firms are trying to seek out for new ways to add value for the customers and competitive advantage in the industry (Evans, 2010). Moreover, the customers’ and psychology are also evolving over the years. Not only they are easily bored with the same product but they also have become quite immune to the traditional marketing media. This is a major concern for the marketers as it has become imperative to adopt new marketing communication medium which will help to break the clutter and attract new customers. The following sections cover a comparative discussion on the effectiveness of traditional and digital marketing and how they are effective on influencing the consumers’ buying behaviour. According to Wicks (2014), the traditional marketing media mostly include the television commercials, radio commercials, print advertisements, telephone advertisements and direct sales. The print media is further divided into news paper advertisements, street side billboards, hoarding, etc. These forms of promotional activities have been used over the decades. Lavinsky (2013) have mentioned that with the advent of the internet and rapid rise of computer and gadget usage, the marketing technique have evolved over the last ten years. The internet plays

The Pilgrimage to Mecca Essay Example | Topics and Well Written Essays - 1000 words

The Pilgrimage to Mecca - Essay Example This religious journey is referred to as Hajj in Arabic. Most consider the visit to Mecca as beneficial but it is recommended to make the pilgrimage during the last month of the Islamic calendar also known as Dhu al-Hijja. By doing this, one will have fulfilled the requirements of Hajj. I personally chose to make the pilgrimage during this period and the experience was priceless.I come from Kuwait which is a neighboring nation to Mecca. I was in the company of my father and elder brother and together our Hajj began back at home in Kuwait, where we put on the ihram, a dressing that is made up of two white sheets put on by all men during Hajj. Before leaving, my dad helped me tie one of the sheets around the waist, and wrapped the other around the shoulders. As he did this, I could feel the anticipation and anxiety in his breath and I could almost hear his heart beating next to me. The case was indifferent with my elder brother who kept saying that his ultimate dream was about to be fu lfilled. Upon arrival to Mecca, I could now understand the significance of ihram. All male Muslims are required to put on this attire during Hajj. I noticed that it would be hard to differentiate people under this state. All people became equal; young, old, poor, rich among others. On arrival to Mecca, my imaginations and anticipations were stunned by the scene of the Ka’ba. Ka’ba is the Holy place of Allah and when I finally stood before it, I realize the magnitude of emotions going through me were more than I could handle. Mecca is also graced with the Masjid al-Haram mosque which stands out uniquely. It is one of the most beautiful and attractive mosques I have ever seen. At this stage, we performed the tawaf which entails going round the Ka’ba seven times. As we do this, we recited the talbiya, and then followed by kissing the Black Stone  found in the Ka'ba.

Management Problem Solving - Systems Intervention Strategy (SIS) and Essay

Management Problem Solving - Systems Intervention Strategy (SIS) and Soft Systems Methodology - Essay Example Once they manage to get an order, administrative will be informed. Administrative staff then gets the order and starts planning the production. The second group is the Particular Sales Staff that administrative staffs often work with them. Their request has more priority that sales staffs taken orders. This means that if a particular sale staff and a sale staff request an order at the same time, the particular order will be selected first. This causes a delay to order delivery to non-particular requests or even may cause another plant get the order. This is what the staffs are concerning about and they want too find a solution for it. In figure one, the structure of the cement business is shown. Cement business itself is a part of a major conglomerate in UK that has separate plants scattered around the country. Each plant may produces the same cement product as another plant at the same or different region does. In figure two, the entities inside the current Cement Business and their relations are shown. In this figure, both plant1 and plant2 are competing on the upper order. The middle order is only requested by Plant2. The lower order is given to the plant1 by a particular staff. Administrative "The purpose of the root definition is to express the core purpose of some purposeful activity system."3 In table 1,every entity that has a kind of input and output with the system is stated. Each person sees the system on his/her own view. In this stage, we try to compare the conceptual model with its real model. We need to give the access to an order to only one staff at the same time. We need to reduce the points between the particular staff and the administrative staff. We also need to use a group of staffs and a group of administrative staffs. 6 and 7. The next stage is to see if the we can implement the conceptual model in real world or not. In fact

School Report Case Study Example | Topics and Well Written Essays - 750 words

School Report - Case Study Example Latin students total up to 10% (NYC department of education). The teachers that make up the staff have different levels of qualifications and varying levels of the experience. Only 38% of the teachers are those having masters or the doctorate degree, according to the statistics of the year 2007. In terms of experience; only 15% of the teachers are having three years of experience. In this case the school administration has to work on increasingly hiring the teachers with higher qualifications as doctorate and masters qualifications. The teachers with greater experiences have to be given priority over the teachers with lesser experiences' as in the end it effects the students' learning process. The progress in the case of teaching the subjects as maths and English is positive. In the case of the students' performance, average 60% of the students performed greater than the third level in the subject of English. Average 80% of the students performed greater than the third level in maths. In science 78% of the students performed well. The better performing number of students can be increased by in taking highly qualified teachers. So the better performance is noticed in the case of maths only although other subject need more work (NYC department of education). The enrollment number of the students, including the special students' enrollment has decreased over the years. This shows that the parents are more concerned about getting their children admitted in better schools with better teachers as the parents rely on those schools having the better and higher qualified staff (insideschools.org). The attendance of the students is almost the same that is around 93%. This is the only point where the school administration has been performing very well. Overall, the number of the female students is slightly greater as compared to the male students. In mathematics and English language the special students perform very better as compared to the other racial groups. In the English language subject learning, 64% of the special students out of all the racial group students performed well. In the subject of maths same was the case noticed that 44% of the special education students performed well as compared to the 28% of the black students performance in the same case (insideschools.org). In addition to the reports, there was a survey that was conducted. Out of all the parents 25% of the parents participated with 35 teachers making up 48%. Since the last year the scores in different aspects has increased which include the Academic Expectations, Communication and Safety and Respect. In every case, the satisfactions from the parents and the teachers were higher and it was above 50%. However in the case of safety and respect the school needs some work to be done. Students' suspensions have increased over the years. The satisfaction ratio of the parents and the teachers is very less which means that the discipline has to be maintained better than before. The major concern for the school should be to make changes in the ways they control the students in a disciplinary manner (NYC department of education). In the case of communication where the school administration makes the students and their parents aware of the new changes being implemented on the school's environment

The managerment of breathlessness in patients with COPD Essay

The managerment of breathlessness in patients with COPD - Essay Example The crux of treatment of COPD is management of breathlessness which will be elaborated in this assignment. COPD is defined as "a disease state characterized by the presence of airflow obstruction due to chronic bronchitis or emphysema" (Sharma, 2006). Clinically, chronic bronchitis is defined as the presence of chronic cough with no other etiology and which is productive for at least 3 months during each of the two consecutive years. Emphysema is damage of the air spaces distal to the terminal bronchioles, the damage being irreversible, abnormal and associated with destruction of the air space walls with no obvious fibrosis (Fromer and Cooper, 2008). The global prevalence of COPD is about 7.5% of which 6.4% is due to chronic bronchitis and only 1.8% due to emphysema (Sharma, 2006). In adults above 40 years of age, the prevalence is estimated to be about 9-10% (Sharma, 2006). Men are most commonly affected by this disease. However, the incidence in women is increasing due to increased smoking (Sharma, 2006). COPD is associated with certain mortality and morbidity. The mortality rates in the world vary quite a lot and can be anywhere between 100- 400 deaths per 100,000 males (Sharma, 2006). The most common cause of COPD is cigarette smoking (Silvermann and Speizer, 1996). This condition affects about 15% of cigarette smokers (NICE, 2004). Other risk factors for the development of COPD are air pollution especially due to solid cooking fuels, presence of airway hyperresponsiveness (Sharma, 2006). The characteristic pathophysiological changes in COPD are seen in the central airways, the peripheral airways and also the lung parenchyma. Diverse mechanisms are implicated in the pathophysiology of COPD (Thurlbeck, 1990). Primary offenders like oxidative stress due to free radicals from cigarette smoke and oxidants from phagocytes and polymorphonuclear leukocytes trigger the release of

Descartes vs Spinoza Comparison Essay Example | Topics and Well Written Essays - 1250 words

Descartes vs Spinoza Comparison - Essay Example Descartes states that the human being is made up of a body and a soul that are two distinct parts and relate to God and the world in different ways (2). On the other hand, Spinoza teaches that there is only one God. Spinoza identified that God could be defined by his existence or conceivability (1). This means that God exists but He has no form and human beings can only conceive Him in the natural environment. Thus human mind can only work to explain the existence of God who was inseparable from nature. Descartes' treatise suggests that the soul is separate from the body since they are supposed to perish separately (8). Descartes buttresses his point that the body is ruled by the mind. He stated that the mind is independent and separate from the body (18). It implies that the human mind is susceptible to illusions which could be true or false (Descartes 19). Descartes therefore states that there are uncertainties and limitations of the human thought (19). He asks a rhethorical questi on about whether the existence of God is a figment of our minds or not (19). This suggests that there is a possibility that there is no God (Descartes 24). He puts forward the possibility of an antithesis that human beings have the power to change everything around them (Descartes 24). Spinoza differs from Descartes and argues that things in nature had a finite existence but the infinite existence of God was the absolute affirmation (5). This therefore means that everything that exists in nature is just an extension of God whilst God Himself is an absolute and All-Powerful Creator. Spinoza identified two main forms of ignorance. He stated that the first form is the belief in idols like the worship of trees and other humans (5). He also saw the independence of divine knowledge from human knowledge that Descartes proposed as a form of ignorance (5). Descartes supports his assertion that the mind is capable of making independent decisions and people cannot imagine the corporeal. Thus t he physical things around us exists independently of the human mind. He states that matter changes from solid to liquid and to gas using the example of wax which is put into fire. This illustration hints that human beings can use empirical studies to improve their lives (Descartes 31). This thinking supported science and the independent study of things in the natural environment. These were areas of knowledge that hitherto were often banned by the Catholic Church. Based on this teaching, everything in nature was to be studied differently based on how the mind perceives it. Each and every item is to be singled out and evaluated from a very individualistic point of view. This kind of independent examination of substances gave room for scientific methods and enquiries in science like chemistry and pharmacy. On the opposite side of the scale, Spinoza argued that nature and God are essentially the same. He stated that substances can be conceived externally but God could not be conceived by human beings. As such, human scholars could only act in an effort to understanding the way God operations. The definitions of the things are meant to provide a better understanding of how God operates. From Spinoza's point of view, science was a process that was meant to study what exists in nature as a method of understanding the Creator. In other words, nothing in the

Financial Managment worksheet 2 Essay Example | Topics and Well Written Essays - 1250 words

Financial Managment worksheet 2 - Essay Example Then the financial analysis should also incorporate the effect of finishing project A (in 5 years) and starting project C (and continuing it for 2 years) while making the decision between project A and B. If your organization grew by 10% - identify the incremental costs you would incur. What if your organization grew by 100% How/why would the costs differ Discuss this concept in relation to accounting and economic factors. The incremental cost would increase in the same proportion (10%) for some time. This is because the existing fixed cost will not change till the entire existing capacity is exhausted. Up to this stage, there will be a direct relationship between organization growth and increase in incremental costs. However, once the existing capacity is exhausted and there is a need to obtain additional equipment, plant, etc., then the fixed cost will increase as well. In this case, the relationship between incremental cost and organization growth will no longer be 1:1. From economic standpoint, the relationship between incremental cost and organization growth may not be direct even for small growth (10%). This is because there may be other economic factors to consider, for example, potential projects that may have to be let go due to organization growth in one business line. Yes, EVA has an impact on capital budgeting decisions. ... From economic standpoint, the relationship between incremental cost and organization growth may not be direct even for small growth (10%). This is because there may be other economic factors to consider, for example, potential projects that may have to be let go due to organization growth in one business line. Do EVA considerations impact capital budgeting decisions How could a company incorporate the idea of EVA into their capital budgeting decision process Yes, EVA has an impact on capital budgeting decisions. EVA is a method to calculate true economic income of an organization, and should be employed by management in making capital budgeting decisions. Since EVA is the net income of the organization adjusted after incorporating opportunity cost of the invested capital; so the capital that will be used to finance a particular budget should be able to generate enough income to meet EVA and not just financial net profits. EVA = Net income - Capital charge (cost of capital x invested capital) CASE STUDY Introduction This paper consists of financial analysis of two projects in order to select the project which will benefit the company the most. The financial calculations are provided in Appendix 'A' of the paper. The details of the projects are provided below: Project 1 Project 2 Cost $800,000 $650,000 Useful Life 10 years 8 years Salvage Value None None Incremental Sales $500,000 $375,000 Cost of Goods Sold 49% of sales 43% Advertising $50,000 10% of sales Depreciation Straight-line Straight-line Tax rate 40% 40% Discount rate 10% 10% The underlying assumption is that the two projects are equally risky. Recommendation The results of financial analysis reveal that Project 1 is better of the two

Women in Hinduism, contemporary women in Hinduism Essay

Women in Hinduism, contemporary women in Hinduism - Essay Example However, Hinduism is an old religion and like everything that has survived through the ages, Hinduism suffers from rots of unacceptable orthodox practices. One of them, amongst superstition and elaborate ceremonies, is blatant inconsideration of women in the Hindu society. Hinduism seems to have little respect for women compared to men1. Women suffer from many orthodox malpractices. Hinduism opposes the role of women and does not recognize their role in society. So deep is this inconsideration that people misinterpret the scriptures those govern Hinduism and Hindus. Even so, the interpretation of the Holy Scriptures â€Å"Vedas† according to many prominent â€Å"pundits† negates women’s importance and role in society2. Hindu religion is plagued with practices that undermine the respect that a woman reserves the rights to receive not just from her near and dear ones, but the society as well. Many of these practices still exist in the Indian Hindu society today. In as much Hindu women were despised in the traditional society, they are slowly participating in economic, political and social process in the modern society. In ancient times, Hindus were conservative people who observed many malpractices that degraded the image and role of women in the society. One of these malpractices included the purdah or the veil system. Married women were not allowed to show their faces to the outside world, only their husbands or children. The purdah system works even today. Another malpractice that was followed by conservative Hindus in ancient times was â€Å"sati.† The practice of sati placed women below men and denied them access to any privileges including education3. In addition to the lowered prestige of women, the Sati system demanded that the widow of man should be burnt in the holy pyre that burnt her husband’s corpse. Child marriage was rampant in ancient India and incidences of child marriage still occur at many places in India. Wid ows were treated as lesser than animals. Through the pages of history, it is evident the status and respect for women was disregarded in all societies, especially all the ancient ones. Women faced a lot of discrimination at the hands of men in the name of tradition or religion. Women rulers would find opposition from male members of the ruling class on the basis of gender pride, even if the ruler proved herself as a capable one. There are numerous examples like the burning of Joan of Arc at the stakes that speak volumes of sheer disregard for female ingenuity and talent. Nonetheless, Hindu women suffered a lot due to their own Holy Scriptures, religion and traditions. Hindu women were dehumanized more in comparison to traditional Muslim, African and Christian women. Muslim female rulers and influential women find larger number in history than Hindus. An example of female rule from the African culture is the story of Cleopatra who rose to absolute power in Egypt while the Romans foug ht their wars for power. Hinduism as a religion does not recognize the fundamental rights for women. The interpretation of the â€Å"Vedas† the ancient scriptures of Hindus paints a hostile attitude towards women in all spheres. The Scripture claims that women are inhuman and have no civil rights4. These interpretations placed women in subordination to men and mandated that women should serve them. The â€Å"pati-parmeshwar† dictum, also a part of the Sati practice, followed widely in the Hindu culture is a direct example of glorification of the husband as a â€Å"God†. This practice dictated the subordination of the wife to the husband and the husband’s full rights over his wife, from physical to psychological aspects. Dowry

The Huffington Post Essay Example for Free

The Huffington Post Essay Introduction I. Open with Impact (Visualization and imagery will be used to tell an impactful story using pathos/emotional appeal. Then state a fact/statistic immediately following the story to persuade the audience using logos/logic. ) We’re getting to those last few weeks of the term; tests piling up and it seems we just have no time for anything but school. Picture this: All weekend long you’re studying for that very important final you have to take on Monday which could easily be your chance to pass the class. You get your good night’s sleep, and you’re feeling great in the morning but you realize you woke up a little bit later than usual. You skip that apple and orange juice on the way out and just head straight to class. You jump straight into the test and halfway through, your stomach starts roaring. You’re starving, you can’t concentrate on the test, you can’t recall any of the things you studied about that whole weekend. You try to finish your test as best you can and you walk out of class knowing you ended up with the grade you know you don’t deserve. II. Thesis statement (Parts 1 2) A recent survey done by the NPD group, the leading market researcher in North America, found that 31 million people choose to not eat breakfast at all. Many people skip that apple and I’m here to tell you about why breakfast can be the most important choice you make in the morning. III. Connect with Audience IV. Preview: I’ll be talking about A. The myths and excuses on why people skip breakfast B. How eating breakfast has a correlation with your grade C. The possible outcomes of skipping breakfast constantly. The first thing I’ll be talking about are the misconceptions and the usual excuses for skipping breakfast. Body I. Main point (Inoculation) Misconceptions and excuses of skipping breakfast breakfast MythFact 1. It’s not that important! 1. A good breakfast provides the nutrients to start your day right. It can help you stay awake and have the energy to get through the morning. 2. Might gain weight! 2. According to WebMD, they say that eating breakfast can actually can help you reach and maintain healthy weight. Can help control appetite and you’ll be eating food when you can best burn the calories 3. No time! 3. How long does it really take to eat a bowl of cereal. Make toast while you’re getting ready to head out and eat it on the way. Some breakfast is better than none. Now that you’ve heard the misconceptions on skipping breakfast, I’ll be talking to you guys about how breakfast can correlate with your grade in class. II. Main point (Graph) Researchers conducted a study at a community college in Texas where they examined the link between eating breakfast and how it affects test scores. A. The students who ate breakfast scored better on the test than those that didn’t. Now I’m not trying to say studying isn’t a big part of doing well in class, what I’m trying to say is that†¦ B. After waking up in the morning, the body needs a fresh supply of glucose or blood sugar which is the brain’s basic fuel. Without it our brain simply doesn’t work as well as it should. People have a harder time understanding new information, attention spans significantly drops and they just don’t remember things well. C. So, bottom line. Eating breakfast can help you do better in school. Now that I’ve shown why you should eat breakfast, I’ll be talking about why you shouldn’t skip it. III. Main point A. Skipping breakfast can hurt your GPA. I know when I skip breakfast, rather than paying attention to the lecture, I doze off and daydream about what I’ll be getting at chipotle later. B. Not only that, your metabolism rates are lower when you skip breakfast. And since you’re starving yourself till lunch, you’re more prone to binge eating and making those unhealthy food choices. So people that want to lose weight, shouldn’t skip breakfast at all. C. And lastly, people that skip breakfast are missing out on bacon and pancakes To end my presentation, I just want you guys to answer these two questions Conclusion I. Call to Action A. Who here is coming with me to Denny’s and ordering that Grand Slam right after class? B. Who here is going to start thinking about not skipping breakfast in the mornings and putting it as one of your priorities sometime soon? â€Å"Thank you. † References: 1. Aubrey, Allison, Roseanne Pereira, and Marc Silver. A Better Breakfast Can Boost a Childs Brainpower. NPR. NPR, 31 Aug. 2006. Web. 01 Dec. 2012. http://www. npr. org/templates/story/story. php? storyId=5738848. 2. Polis, Carey. 31 Million Americans Skip Breakfast Each Day. The Huffington Post. TheHuffingtonPost. com, 11 Oct. 2011. Web. 01 Dec. 2012. http://www. huffingtonpost. com/2011/10/11/31-million-americans-skip_n_1005076. html. 3. Zelman, Kathleem M. Importance of Healthy Breakfast: Why Skipping Is Harmful. WebMD. WebMD, 03 Jan. 0000. Web. 01 Dec. 2012. http://www. webmd. com/food-recipes/most-important-meal.

Henry Fords Leadership Style and Culture

Henry Fords Leadership Style and Culture Henry Ford is a well-known figure. An inventor, Successful Entrepreneur and he is a philanthropist and successful American businessmen who was the founder of Ford Motor Company. Henry Ford was born in 30th July 1863 on a farm Greenfield Township Michigan in United State and Ford family were immigrant from Ireland. He lost his mother in 1876 when he was thirteen and he had no interest in taking over his family farm and he moved to city of Detroit. He used to work as an apprentice at the flowers machine shop. In 1896 he was successfully built his first automobile, called quadricyle. Henry Ford started his own Ford Motor Company in 16th June 1903 with $100,000 of capital stock but only $ 28,000 paid in cash. After introducing model T in 01st of October in 1908 his wisdom able to change the millions of lives in that period. Making of Model T is a one of main milestone in the personal transportation. Model T is a car very easy to operate and easy to handle on the rough roads and its automatically became as a huge success in car making industry. In 1918 half of all the American cars were the Ts and because of that Ford had to build-up another large factory in Michigan in 1910. Henry started accurate manufacturing, standardizing and interchanging parts in 1913 and he moved to assembly line system as well. It was a one of greatest revolution of the automobile industry because it reduced the assembly time per vehicle and it done very smoothly and efficiently with law cost. Henry Fords production of T model made the largest automobile manufacturer in the world.   Henry ford is the inventor of the modern day assembly line method of production for his model T cars and hold more than 100 patent for his inventions. He is a leader who had great qualities which proven by his popularity and building affordable cars. Individual consideration / appreciate workers He was a person who appreciated his workers by paying them a huge wages for all of his assembly line workers. Because of that he grab all the talented workers in the region to work in ford. Not only by paying high salaries but also by giving some credits to their work and by making an environment where they happy to work and feel that they are a part of an organization. Believing yourself He believed himself and taught others to believe their self and always push them to go beyond their limits and imagination which could make impossible, a possible. Born to work He realized that work takes an essential part of our lives. As a human being we need to work, in order to reach your goals, to accomplish your dreams, to change impossible to possible. Work represent a huge part of our lives. Cost cutting He implement this method to produce more automobiles which everybody can afford. Reduce the production cost by eliminating expensive options such as luxury look, design, choice of colour and producing automobiles using an assembly line method. Credibility He had all the knowledge about automobiles. His vision is not only invent just a machine but invent it in larger quantities and it should be able to afford for everyone. Intellectual stimulation His way of thinking by introducing the moving assembly line, minimum stock level and minimising wastage. Decision making He was a great decision maker. Made the right thing at the right time. When other manufactures thinking about luxury cars he thought about the affordable cars which is more reliable in economical market. Risk taking Henry Ford is a risk taker because after he became as an unshakable giant in the automotive industry he decided to join to aviation trade and he started manufacturing since 1925 and he built few aircrafts for the US army and passenger transportation but he had to shut it down in 1933 because of poor sales and 1929 economic recession. That is a one of his financial and reputation risk MOTIVATION He is always interested in mechanics. He had a born talent for mechanism and his passion for the machines and most importantly he became as engineer with Edison illuminating company in 1891. Those are the reason to inspire him and dedicate his for the industry. After he established Ford Company he had to compete with the other automotive companies which made him more innovative, self-believing and reputed. Those motivations led him to the success in automobile industry. Individual consideration which means paying high wages, appreciation toward their workers and hardworking (there was a time henry could have retired even though he stayed and work for the company) inspired his team. ANALYSIS HENRY FORD COMPARATIVE WITH OTHER ENTREPRENEURS Henry Ford was a great Entrepreneur and same as Richard Branson funder of Virgin group seen by many of as also a good Entrepreneur and he stared over 200 companies and many of his companies have been succeed but few have still failed but when he comparing with quality of risk taking he is a unbeatable risk taker in every part because he had good gut feeling and he start everything as an apprentice and driven it to the target. Bill gate is another great entrepreneur, contributes to the technical progress in the world like Henry Ford in Automobile industry. He had a great determinations and perseveration to develop the industry and he developed the computer systems and his quality of hard working he driven to his targets. Bill gates and Henry Ford both are having same entrepreneur qualities but within little time period Bill gate able change the IT industry, because he has lots of sources and he is an expert in his field but it is different in Henry Fords time and its cannot be compare to the time who Bill gates living in. William C Durant also a great entrepreneur who started his career as a sales man, later he found the general motor company. He established many automobile companies, most of them are join ventures and blooming, yet few was fallen as a result of Durants poor decision making. If we compare the Durants decision making quality to ford, Durant made the decisions by looking at its present economy and short term success. His poor decision led him to lost the control of GM. General Motors built on their vision and took over to first place in market share by adding variety. But, it was Henry Ford who saw a future much different and much better than his current day. (The title of Fords popular 1926 book, Today and Tomorrow, reflects this). Ford is an innovator, he invented assembly line method to the automobile production though Durant didnt invent any to the industry. Risk taking is another great quality of ford. Not being framed to the automobile production, he took his production to the aviation industry, instead. He built few aircraft to the US Army and passenger transportation. It wasnt successful shut down the company because of poor sales and recession. Durant wasnt a risk taker, he never tried a new industry he just stick to the automobiles. By comparing Henry Fords qualities with William C Durant, Henry ford was great entrepreneur who had all the qualities, such as innovation, rick taking, decision making, to be a great leader to lead his team and organization to the success. HOFSTEDES 5 CULTURAL DIMENSIONS Five dimensions of culture Armed with a large database of cultural statistics, Hofstede analysed the results and found clear patterns of similarity and difference amid the responses along these five dimensions. Interestingly, his research was done on employees of IBM only, which allowed him to attribute the patterns to national differences in culture, largely eliminating the problem of differences in company culture. Power/Distance (PD) This refers to the degree of inequality that exists and is accepted among people with and without power. A high PD score indicates that society accepts an unequal distribution of power and people understand their place in the system. Low PD means that power is shared and well dispersed. It also means that society members view themselves as equals. According to the above explanation henry Fords strategy is categories under the low power/distance (PD). The characteristics of an organization to identify whether a high PD or low PD is are, It should be a flat (horizontal) organization which means, an organization with less or no levels of intervening management between its staff and management. Equalise, the way they treat to the managers or the supervisors are same as the way treat to the employees Ford motor company is an organization with a less management between its staff which relief employees from extra pressure and they are able to see the result of what they have really done, what is the outcome of his action. There are more possibilities to try their new ideas and management can identify the creativity and it can be used for companys success. Employees are loyal to the company. Henry treated everyone in a same manner by appreciating their work not considering who he is, what position he/she hold. Individualism (IDV) This refers to the strength of the ties people have to others within the community. A high IDV score indicates a loose connection with people. In countries with a high IDV score there is a lack of interpersonal connection and little sharing of responsibility, beyond family and perhaps a few close friends. A society with a low IDV score would have strong group cohesion, and there would be a large amount of loyalty and respect for members of the group. The group itself is also larger and people take more responsibility for each others wellbeing. Masculinity (MAS) This refers to how much a society sticks with, and values, traditional male and female roles. High MAS scores are found in countries where men are expected to be tough, to be the provider, to be assertive and to be strong. If women work outside the home, they have separate professions from men. Low MAS scores do not reverse the gender roles. In a low MAS society, the roles are simply blurred. You see women and men working together equally across many professions. Men are allowed to be sensitive and women can work hard for professional success. Henry appointed anyone who has a talent in automobile without any consideration, whether male or female and appreciated in same manner. So the ford company is categories under low MAS. No matter male or female, if company recognized your talent and admire and respect it that persons motivation level is high. That would help an organization to motivate their employees. Uncertainty/Avoidance Index (UAI) This relates to the degree of anxiety society members feel when in uncertain or unknown situations. High UAI-scoring nations try to avoid ambiguous situations whenever possible. They are governed by rules and order and they seek a collective truth. Low UAI scores indicate the society enjoys novel events and values differences. There are very few rules and people are encouraged to discover their own truth. Entering and starting a business in automobile industry is not a tranquil thing. Person must have a knowledge of the industry, product and the economy and talent of course. Henry was risk taker (one of his great leadership quality) which we has seen it from him, when was moved to aviation. His vision aimed the future and strategies were long term. Henry didnt take the decisions by looking at the present economy statues. So its a low UAI. Long Term Orientation (LTO) This refers to how much society values long-standing as opposed to short term traditions and values. This is the fifth dimension that Hofstede added in the 1990s after finding that Asian countries with a strong link to Confucian philosophy acted differently from western cultures. In countries with a high LTO score, delivering on social obligations and avoiding loss of face are considered very important. Henry ford, he is the creator of ford motors he has the power to shut it down and treat the others in the company as he want. There was always a chance for creativity and innovation in the ford company. He didnt falter to do any changes according to the market and the economy. Because of those reasons according to the Hofstedes Cultural Dimensions its a low LTO CONCLUSION In 1999 November Business magazine of Fortune selected Henry Ford as Businessmen (business entrepreneur) of 20th century out of 4 nominative entrepreneurs. Alfred Sloan (General Motors) Thomas Watson (IBM), 20th century business leader Bill Gates and Sheryl James (James) and he got this award honour for transformation of the millions of life styles and for the revolution of automobile world creating a car which was the affordable for working middle class. As the heirs to Henry Fords extraordinary vision of progress because of that others job is to learn from the past and work toward the future. If that happens, perhaps people will be writing about their own generations manufacturing visionaries 100 years from now. He is great entrepreneur, charismatic personality, great leader, hard worker, risk taker and he had an unbeatable great qualities as an entrepreneur and it cannot be compare to another entrepreneur in world. Henry Ford had great ambition and he had a great confidence about himself and he truly believed his dreams come to true and he succeed. There was no way to escape the fact that Henry Ford was the great business impresario of his era or any era for that matter. -Douglas Brinkley, authors, Wheels for the world

Investigation: Water Scarcity in Australia

Investigation: Water Scarcity in Australia Students Name: James Yu Abstract This paper indicates the water scarcity and water pollution in Australia. These two things can be serious problems in Australia because it is so major a food exporting country. The sources we use as references are all websites and two scientific paper. The solution for these two water issues are cloud seeding and enacting some laws which forbid people from throwing plastic casually. However, just clouding seeding probably can work efficiently if Australia have sufficient capital to conduct these experiments. The limitation of this paper is source availability, all what I can use is Internet because it is tough for me to find books on this topic in English version. 1.0 Introduction This scientific paper indicated several causes of water scarcity and water pollution in Australia, and also provided some solutions of solving this issue. Australia is one of the most developed countries all over the world, however, this country got a severe water restriction. One of the most underlying causes is sea surface temperature (SST). In the south of Australia , the SST is lower than average. This signified that there was few evaporation of water, caused atomospheric desiccation, and led to limitation of raining (Sea Surface Temperature (SST) Contour Charts 2013). The cause of water pollution in Australia was polyolefins, which accounts for 52% of plastic production and were used for manufacturing throwaway packaging (Schneider J 2013). These plastics could spoil our food web and ecosystem. Australia mostly gather water from raining and a large proportions of water was used for agriculture, because Australia was a major food exporting country (M. Ejaz Qureshi, Munir A. Hanjr a, Ward J 2013). Our hypothesis was Australia could conquer water scarcity and water pollutionif they develop cloud seeding and enact some regulations on environmental protection. Table 1: Variability of à ¯Ã‚ ¬Ã¢â‚¬Å¡ow in some of the worlds major rivers compared with a Australian rivers. COUNTRY RIVER RATIO BETWEEN THE MAXIMUM and THE MINIMUM ANNUAL FLOWS Switzerland China Sudan USA South Africa Australia Rhine Yangtze White Nile Potomac Orange Hunter 1.9 2.0 2.4 3.9 16.9 54.3 This table illustrated the Australian river got a very unstable fluctuation between the maximum and the minumum flows, compared to one major river in other countries. Reference: http://www.wentworthgroup.org/docs/Chartres__Williams.pdf 2.0 Methodology The source of this scientific paper was all Internet. I typed some key words like Water scarcity in Australia. I look through all the web pages and gathered the beneficial information and type them into search box once again. For instance, I found one of the solutions of water scarcity in Australia is Cloud seeding and I typed this term into search box to get further information. I spent about 40 minutes on researching and found 2 websites for each solution. I haved verified all these sources were all written by reputable professors, scientists or publishers by researching these people and publisher to ensure if their dependency is strong enough for my paper. Some of my sources were another scientific paper. 3.0 Findings Two of the most severe fresh water issues in Australia were water scarcity and water pollution, these problems have existed for last of a decade. These two water issues could be a massive problem for Australia. Cloud seeding was a significant solution which throws drikold into cloud, it could increase supply moderately in Australia. Figure 1 demonstrated the mean of precipitation of seeded clouds was 2X103 m3 exceeded from unseeded clouds, it means seeded clounds can actually raise the percipitation (E. J. Smith). In fact, a great percents of water in Australia was polluted by plastics. Meanwhile, Australian plastic production had increased from 170 thousand in 1950s to 280 million in 2011. Figure 2 shows the distribution of plastic pollution in water of Australian city . Most heavy polluted cities were concentrated in the south-eastern and north-western Australia, the place where need to control the plastic production. Some cities in south-eastern Australia had over 15500 km-2 of pl astic concentrations. During the a long term of flowing, these plastics could be broken down into small fragments within 5 mm length, which commonly called microplastic and damaged to the food web and ecosystem easily. Therefore, we had two methods to solve this issue. Approximately 37% of plastics were used for manufacturing disposable packaging, comprising bottle, cups and bags,hence, the first solution was reducing the production of single-use plastic package and decreased the demand of using these plastic manutacture by advocating awareness of this water issue (Schneider J 2013). Another efficient solution was enact the laws which prohibit people and also factories from dumping plastics into sea. Figure 1: Total rainfall from isolated cumulus clouds The total rainfall of seeded cloud and unseeded cloud whose tops were -100C or cooler with 30 minutes of seeding from isolated cumulus clouds. Reference: http://www.wentworthgroup.org/docs/Chartres__Williams.pdf Figure 2: Distribution map of plastic concentrations in Australia    Marine plastic concentrations in waters around Australia. White crosses indicate location of major Australian cities Reference: http://theconversation.com/australian-waters-polluted-by-harmful-tiny-plastics-20790 4.0 Discussion From the scientists and researchers perspectives, they think that the best solution that is able to augment the amout of water is cloud seeding. Via this solution, Australia could have sufficient supply and overcame water scarcity lightly. But on the contrary, cloud seeding can be very costly. In most of the cases, it takes millions of RMB to implement one cloud seeding, therefore, Australia would better have a strong economic background beforehand like developing their agriculture or IT industry. On the other hand, as for the water pollution in Australia, most of water is polluted by fragmented plastic and majority of people and factories concentrated in the eastern coast of the Australia, so we could see eastern Australia is more polluted than any other part of Australia. Moreover, because it is hardly to eliminate all these plastic pollutants and made sure there is no plastic contamination in the furture in a scientific way, we could just do it in a political approach. For instanc e, government could enact laws of environmental protection or making some advertisments to persuade people do not throw plasctic bags or products into any kind of natural water source. In addition, some eco-friendly organizations can just simply set some dustbins around those highly polluted cities for recycling the plastic. But its a little bit tough for them to conquer water pollution via this method. All in all, I think Australia can conquer these two water issues based on the previous contents. 5.0 Conclusions and Recommendations In general, cloud seeding still got a substaintia chance to resolve water restriction by it extra precipitation. Australia just need to develop their economy and have enough capital to conduct these experiments. To handle the increasing plastic pollution in Australian water, government have appeal people do not throw any plastic manufactures casually and set several laws to forbid people from doing this, in particular the eastern part of Australia. The effectiveness of this measure rely on the governmental actions and Australian qualities. There are some limitations in this scientific paper, first of all is source restrictions. Sources in this paper are all from Internet. The research suggestion is using books references, because books always much more trustworthy than websites. If we get enough money, we will find a new scientific way to reduce the plastic pollution in Australian water. Reference List      Ã‚   Chartres C., Williams J.(2006), Can Australia Overcome its Water Scarcity Problems, Wentworth Group. [Online]. Available from: http://www.wentworthgroup.org/docs/Chartres__Williams.pdf [Accessed 1 October 2016] (2013),Sea Surface Temperature (SST) Contour Charts, NOAA. [Online]. Available from: http://www.ospo.noaa.gov/Products/ocean/sst/contour/ [Accessed 1 October 2016] (2013), M. Ejaz Qureshi, Munir A. Hanjra, Ward J.,Impact of water scarcity in Australia on global food security in an era of climate change, Science Direct. [Online]. Available from: http://www.sciencedirect.com/science/article/pii/S0306919212001170 [Accessed 1 October 2016] E. J. Smith, Cloud Seeding Experiments in Australia, Berkeley. [Online]. Available from: http://digitalassets.lib.berkeley.edu/math/ucb/text/math_s5_v5_article-10.pdf [Accessed 1 October 2016] Schneider J.(2013), Australian waters polluted by harmful tiny plastics, The Conversation. [Online]. Available from: http://theconversation.com/australian-waters-polluted-by-harmful-tiny-plastics-20790 [Accessed 2 October 2016

Napoleon :: History, The French Revolution

Napoleon only upholds the ideals of the French Revolution because he wanted to secure and strengthen his own power. During his rise to power, Napoleon adhered to the ideals dutifully. In his speech to his troops, Napoleon said, â€Å"We are waging war as generous enemies, and we wish only to crush the tyrants who enslave [the Italian people]† (Document 1). He tells them to be respectful of other countries, to give them rights they have the right to enjoy. This follows Locke’s enlightenment ideas, that everyone has inherent rights that cannot be taken away. Being an supporter of equal rights, he gained popularity with the French people. Over time, Napoleon used these ideals to increase and solidify his power. Napoleon Crossing the Alps by Jacques Louis David (Document 4) correctly illustrates Napoleon’s France. In this painting, Napoleon, dressed in breeches and a fancy army uniform rides on a horse, holding the reins loosely but firmly, looking majestic. The horse is strong from the apparent muscles in its legs. At a closer look, the horse’s eyes are too wide and wild and its mouth is gaping open. The horse symbolized France as whole at the time period, when everything was chaotic, with beheadings everyday and constant fears of invasion. Napoleon kept France under absolute control but still allowed enough freedoms to the people. France was a republic in name only. During this time period, the French people were ensured equality, as long as they abided by the law, the Napoleonic Code (Document 9), which unified the legal system of France under one set of laws. Meritocracy was instilled and schools were established to educate people, since in Napoleon’s France people acquired jobs based on their skill and not family connections. Food prices were stabilized so that everyone could afford to eat. By establishing a strong centralized authority, Napoleon brought order to France. He began censoring newspapers and had the Secret Police keep tabs on people. Both of these actions were direct violations of the enlightenment and Declaration of the Rights of Man, which stated, people had the right to freedom of speech, press, and religion, and could not be silenced for these views. The hypocrisy of his actions are seen once again, when Napoleon crowns himself Emperor. By doing so, he is saying that his power to rule is derived from god. The Napoleonic Catechism proclaimed, â€Å"[Napoleon had become] anointed of the Lord†¦those lacking in their duty to our emperor†¦resisting the order established by God himself† (Document 11).

Dissociative Identity Disorder Essay -- Biology Essays Research Papers

Dissociative Identity Disorder (DID), formerly known as Multiple Personality Disorder (MPD) is considered by the American Psychiatric Association to be one of 4 main kinds of dissociative disorders (DSM-IV): "The essential feature of dissociative disorders is a disturbance or alteration in the normally integrative functions of identity, memory, or consciousness" (8). If identity is the main function affected, the person is said to have DID. Most non-DID people have one identity comprised of many parts that work harmoniously together. They have only one I-function which consists of a conglomeration of thoughts and feelings formed from connections between many different brain areas. People with MPD, however, have a decentralized, internal network of 2 or more I- functions or "alters," each with its own physiology, behavior, and cognitions. Dissociation often enables victims to maintain a relatively healthy level of functioning because traumatic memories are disconnected from other information in their minds. A multiple presents her view of DID: "We do not SUFFER FROM MPD. We SURVIVE because of MPD" (6). Living with this disorder is often an extremely lonely, confusing experience. Luckily, there has been much success in treating this disorder thanks to the extensive research conducted into DID etiology. The etiology may be explained by the diathesis-stress model. There appears to be a biological component given the fact that most people with DID have a family history of the disorder. It has also been found that people who are easily hypnotized are more susceptible to DID (5). The stress is known to come from severe physical, emotional, and/or sexual abuse at a developmentally sensitive stage in childhood (3). When a per... ...ted. Another possibility is that everyone possesses different centers of connections and somehow after repeated dissociation episodes, some people's links become severed. Findings from DID research may be helpful for DID and non-DID sufferers alike. Research into this area has shed a lot of light into what kinds of cognitions lead to healthy functioning, among the most important of which are the need for a sense of control and self-love and respect. The research also highlights the interconnectedness of the mind and body: the fact that the psychological has a very real affect on the physiological and vice versa. Internet Sources: http://www.sidran.org/casa.html http://www.sidran.org/didbr.html http://rossinst.com/case2.htm http://www.rossinst.com/2yr_study.htm http://www.trauma-pages.com/vanderk4.htm http://www.trauma-pages.com/vanderk2.htm